Re: FN-FORUM Scroll Bars / flash HOORAY!

date posted 23rd January 2001 22:06

> Just suppose my emotional needs are for an informative fast loading site
> with enough facts to help me decide that the look of the Audi TT is
> backed up by the reliability of the engine.

Don't be silly. You can't just twist Peter's argument round, or we'd never
decide anything. *On balance*, well designed flash makes sense, and if you
don't agree it's because of the flash you've seen not the flash there can
be.

When you see women on telly saying "sex doesn't really interest me" do you
blame sex or their partner?

Get outta town, a page full of text and numbers is a BIG turnoff, however
quickly it loads, you gotta have those "pretty pictures" if you want to have
the edge.

"Sex sells" is a better cliche than "content is king" any day.

Mark "if it's half time can we have oranges and singing?" Harold



----- Original Message -----
From: "Tony Crockford" [EMAIL REMOVED]
To: [EMAIL REMOVED]
Sent: Tuesday, January 23, 2001 9:14 PM
Subject: RE: FN-FORUM Scroll Bars / flash HOORAY!


> > You are not going to sell a product on the net
> > just by having
> > the information they require, you have to reach to their
> > emotional needs.
> > This is done through colour, images and with Flash motion,
> > not a nice HTML
> > page which downloads in a second and is full of information.
> >
>
> You're so close Peter, so close.
>
> Just suppose my emotional needs are for an informative fast loading site
> with enough facts to help me decide that the look of the Audi TT is
> backed up by the reliability of the engine. Your *fast loading* flash
> site doesn't have the informative content I need.
>
> If you really look hard at marketing/promotion/selling you'll start to
> realise that there is much, much, much, more to it than just pure
> emotion.
>
> Most decisions *are* made at an emotional level, but we need facts to
> justify the decisions to our boss, our loved ones etc.
>
> I really want an Audi TT but I need a good reason to buy one. (actually
> I really want a Chrysler PT Cruiser but thats another story and gives an
> insight into my tastes which brings me back to my original point.
>
> Flash has it's place, as does TV as does newsprint as does hardbacked
> books as do these mailing lists.
>
> It's not good for you to have a fixed view on technology in this
> business mate!
>
> Nice emotionalising with you again ;-)
>
> Tony
>
>
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