RE: FN-FORUM designing the hard way

date posted 7th January 2002 18:39

Hi Lindey,

I tried something like this last year for my e-business consulting firm. It
was a *complete* disaster (several thousand pounds spent, zero responses),
so I'd be intrigued to learn what you did *right*!

You said you printed the cards (I assume your business "panic cards") on
your inkjet, but got the postcards done digitally? What about mailing
costs - did you go first class or second class? Can you give me an idea of
the percentage response you got back? Is the follow up call essential?

Although I'm not a graphic designer by trade, I'm actually a freelance
software architect. My business is to rent my skills out to smaller
consulting firms for use on a per-project basis.

Cheers,
Matthew

-----Original Message-----
From: [EMAIL REMOVED]
[EMAIL REMOVED] Behalf Of Lindsey Hill
Sent: 07 January 2002 09:24
To: freelancers
Subject: FN-FORUM designing the hard way


Paul

Don't give up!

My business is made up of 3 different sources - graphic design, web design
and freelance. I have slogged my guts out with regular mailings for all 3 -
see these links.
http://www.apperleydesign.co.uk/postcard.pdf
http://www.apperleydesign.co.uk/mailer.pdf

The postcard is for direct clients, small to medium local businesses. The
mailer is for design agencies, ad agencies & printers and I produced a small
card saying 'Panic Card' with it. I sent a load out last year and it sowed a
lot of seeds! It doesn't have to be expensive, the postcards were printed
digitally and the cards and mailers were printed on my Inkjet.
A guy rang this week from an ad agency and said "I got an urgent job and I
thought 'where's my panic card'"! That's exactly what i wanted when I
produced it for people to remember it like that.
Have a look at my examples, think of something original and follow it up
with a friendly phone call a week later.

Good Luck

--
Lindsey Hill
www.apperleydesign.co.uk



> Date: Mon, 7 Jan 2002 09:40:23 EST
> From: [EMAIL REMOVED]
> Subject: FN-FORUM designing the hard way
>
> What is the feeling of other designers on the job situation at the moment.
I
> was one of the poor unfortunates who was made redundant last year from my
> agency and have since been freelancing but to be honest it has been
hard....
>
> I dont really want to go and do viral email campaigns and cant afford big
> costly print runs for brochures...so my work is via word of mouth and it
just
> gets me down as a designer that our industry is so up the wall and that I
> might have to leave the profession which i adore so much....
>
> any views from other designers who have been forced into a situation where
> there isnt enough work to sustain them?
>
> Cheers for listening and in the words of Stan Lee, 'Nuff Said'
>
> Paul Kelly. Graphic Designer


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