Re: FN-FORUM Interesting Market Research about Internet Content

date posted 17th January 2002 17:45

On Thu, 17 Jan 2002, Andy Hutchinson wrote:

> I get sent these surveys by various research companies all the time -
> thought list members might be interested - synopsis below - email me
> off-list if you want the whole MS Word document,
>
> Hutch
>
> Please find attached the latest Jupiter MMXI research reporting that
> Europeans will spend more money for content on their mobile devices than
> on content on the Web using their PC.

Figures; take the simple example of people phoning TrafficWatch from their
mobile en route - that's commonplace, and even I, the luddite I am, have
done that. OTOH, I can't think of *any* web content I've ever been tempted
to pay for. Well, maybe access to the Professional Contractors Group's
contracts, but the web is being used as a simple, efficient delivery
mechanism there, rather than some new-fangled eBusiness Interactive
Multimedia Content thing...

...The trick is, to think of content that people are likely to want on the
move; I reckon it needs to be timely, /extremely/ localized, and have an
obvious time/money saving attached. I'm not convinced that people will want
to watch sport or movies on their phones, recent Nokia hype notwithstanding.

Traffic info is obvious; I'm sure this will be one of the first applications
deployed using 3G and such. Comparison shopping is another. Local services
(a la yell.com) would probably work ("I've broken down and need a local
garage" "I'm hungry and fancy a pizza/chinese/indian").

Best Regards,
Alex.
--
Alex Butcher Brainbench MVP for Internet Security: www.brainbench.com
Berkshire, UK Is *your* company hiring UNIX/Security/Pen. testing folks?
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