RE: FN-FORUM: Yellow pages

date posted 5th January 2005 16:22

Don't bother

Tried it, one job that got cancelled half way through

I was visiting a larger computer company, I had been sent there by my
insurance company when my laptop got broken, and asked them about their =
YP
ad. They spent over =A36k pa to advertise and reckoned it brought in =
only
slightly more than it cost (3/4 page in a number of areas)

It is the same with most advertising, there is a minimum spend, unless =
you
are very lucky, before the return is grater than the outlay. That =
minimum is
quite high.

You also get hassle from others wanting you to advertise with them.

Damon =20