Re: FN-FORUM: Email marketing

date posted 24th January 2005 19:28

On 24 Jan 2005 16:33:30 -0000, [EMAIL REMOVED] wrote:

>
>Hello all,
>
>Ok, so I think I understand the directives on emailing individuals with =
the
>whole opt-in/opt-out thing and what have you.
>
>But I want to send unsolicited email to certain businesses, and as far =
as I
>can tell this seems to be ok, but as ever, finding out the exact details=
on
>this is not easy.
>
>I have a proposal that I wish to put to these companies so I go to their
>website and find their contact email address, usually infoATwhere or
>salesATwhoever. Is it legal for me to then email these companies using =
those
>addresses? Seeing as they are contacts for the company and not =
individuals,
>from what I can gather, this seems to be ok.

If the email does not target an identifiable individual, you're OK, =
but...

>Is there anything else I have to include in any email of this nature?

Yes- despite it being a non-personal address, you *must* specify a method
for them to opt out.
--=20
Marc Wilson

Cleopatra Consultants Limited - IT Consultants
2 The Grange, Cricklade Street, Old Town, Swindon SN1 3HG
Tel: (44/0) 845 890-3012 Fax: (44/0) 871 236-1531=20
Skype: cleo-marc
Mail: [EMAIL REMOVED] Web: http://www.cleopatra.co.uk
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