Re: Re[2]: FN-FORUM: Email Marketing Contracts with Clients

date posted 28th January 2005 17:58

On 27 Jan 2005 15:36:37 -0000, Objective 2000 [EMAIL REMOVED]
wrote:

>
>On 27/01/2005 at 14:33 Richard Bennett wrote:
>
>>On Thursday 27 January 2005 15:23, George Hazlewood - Layer1 wrote:
>>> I'm looking at doing some completely legal and above board email
>>> marketing for a new client=20
>>
>>> The client has sent over a copy of the list he wants to use and we're=
a
>>> little worried about the sources of the data, we think he's been =
through
>>> some trade directories (pulp) and copied in addresses that way...
>
>There's a lot of confusion about what is and is not legitimate direct =
marketing email. If it's to an individual then yes you need their =
explicit approval, but if it's a business then no approval is necessary =
you can directly email them quite legitimately (though it might be =
counter-productive) without having the business' express permission. =
However, defining what is and is not a business email address can be =
tricky.

It's not as simple as that, even. You can only cold-email a company with=
a
clear conscience if:

1) It's a "role account", e.g. [EMAIL REMOVED] rather than an identifiable =
person;
2) They haven't already asked you to stop. Sending a further email, even
to a role account, would be an offence.
--=20
Marc Wilson

Cleopatra Consultants Limited - IT Consultants
2 The Grange, Cricklade Street, Old Town, Swindon SN1 3HG
Tel: (44/0) 845 890-3012 Fax: (44/0) 871 236-1531=20
Skype: cleo-marc
Mail: [EMAIL REMOVED] Web: http://www.cleopatra.co.uk
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