Re: FN-FORUM: Password Protected Websites

date posted 5th August 2005 10:25

Charlie wrote:
> My suggestion at the present time is to clearly split the site into a
> business user rate section and a personal user rate section and for the
> purpose of keeping the manufacturers happy display not prices of a
> particular car but % savings across a particular range i.e. Save Up to 34=
%
> on Mercedes A-Class cars. Encourage their clients to call for specialise=
d
> quotes and emphasize that rates change daily so by calling they will get =
the
> best deal that is right for them.
>=20
> Do you guys agree?

I'd say that was a good approach. It may not get the leads that a
similar site would by displaying "typical" prices, with disclaimers of
course, but it is far better than a pointless registration
requirement. It is always worth looking at what other similar
companies do. Just because they don't do things a certain way does not
make an apparently original approach a good one, other people may have
tried it and found it doesn't work.

One pretty solid rule is that site visitors want to find the
information they seek on a web site, and then be able to easily
contact the company if the product is of interest - NOT give their
contact details to a company that may or may not sell what they want
at a price they are willing to pay. Break this rule at your peril,
because people will go find a competitors site that does provide the
information they seek, and they will probably never even bother
contacting you.

Adam