RE: FN-FORUM: Charging

date posted 26th September 2005 22:26

Thanks guys! appreciate the advice. I better start racking me costs up ;-)


-----Original Message-----
From: [EMAIL REMOVED] [EMAIL REMOVED] Behalf Of Ross
Sadler
Sent: 26 September 2005 15:19
To: FN-FORUM / [EMAIL REMOVED]
Subject: RE: FN-FORUM: Charging





Charging - always a tricky one.

1. Usually the client has NO idea of cost - either way, up or down but they
generally think the lower
2. They've been advised by people they know (generally if you're starting
out this happens) - who actually know very little - and tend to say 'that
shouldn't take too long'
3. Agencies (Ad agencies) may or may not give you a budget or ask for a
quote - hence always know someone within the agency (which helps ;) to know
their true budget or generally we tend to go low - because they're an agency
not a direct client. So on first job because they've thought of you go in at
mid range rate - not too high to scare them, not too low to make them think
you're too amateurish.
4. Always look for the 'follow on' work. You may do something cheap
(pricewise)to start with but you know that you have something bigger that
will happen next. THIS DOESN'T ALWAYS WORK!
5. Unfortunately pricing comes with experience - sometimes a job will take a
lot longer than you think and then it's down to you, other times a job may
seem complicated and you hit it first time - quids in.

Generally it's ups and downs - I really hate to say it sometimes, it's what
the jobs 'worth' to the client, rather than this is what the job is gonna
cost so much. So here is an scenario - let's say you're fantastic at 'logo
design'

Soooo... a logo may take you - initials 1/2 day - client says 'That's the
one!!!!' but you've quoted a few days work for finals but it's there - you
have no more work to do! So original quotes stand! Clients happy, you're
happy and you have a day and a half to do more work for someone else!

In the end the end it's all down to judgement on how long you think it will
take; how much learning time you're willing to incorporate into it - if it's
not your bag, what do you need and do you want to do the job.

But to be honest this summer has been shit. I now have more work all of a
sudden than I know to shake a stick at.

I may have burbling through this - but NO I can't tell you how much to
charge. Freelance can be very good or very bad!

Hope it goes well



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