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Re: FN-FORUM: Getting new business .... Ideas - part 1?
date posted 8th December 2005 09:50
whatever benefits you come to if the budget is only 300 you will need to
move quickly into the other end of the market quickly to survive!
Besides all successful businesses combine the two forms and know how to do
it well. So you need to consider charging for consultation as a job as
opposed to giving out advise to those that already know it and those that
can't really afford an effective strategy or at least to afford to keep
you in sustainable work.
>
> Hi all,
>
> Getting new business ideas part 1?
>
> So here's an idea that I will think will benefit a few people here at the
> smaller end of the marketing/web design market.
> (And yes, that would include myself :)
>
> Say you have a business that is new, and has a small budget, but currently
> spends around =A3200 a month on fliers.
>
> What series of points and arguments can you make to them to show that a
> web=
> site
> will be effective, and allow them to spend less on fliers.
>
> So for the website say we're talking a small =A3300 budget,
> what could be done to persuade the business to reallocate their funds to a
> =
> web
> budget, instead of a paper budget (apart from the green argument).
>
> I've a few ideas myself, but thought it would be an interesting exercise
> fo=
> r
> people trying to think of ideas to get new business. This could then be
> us=
> ed
> as a potential repeatable method all over the shop ?
>
> Couple of points for them:-
> - Permanent representation on the net
> - Build up a mailing list of those that attend (and they then don't need a
> flier)
> - An email is easier to foward on than a flier.
>
> [I do have someone in mind, but I don't think they'll be convinced, as
> they=
> have
> someone who'll do it for free]
>
> Hope a few people are interested.
>
> All the best,
>
> Ian
> http://alteris.co.uk
>
>
>
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