Re: FN-FORUM: Adwords

date posted 19th January 2006 22:38

With Google it depends how competitive the keywords you're going for =20
are, as this will affect the cost to get a high ranking.

I dread to think how much it costs to be number on on "Web Design", =20
but if you want to get on the first page of "garden centre kent" you =20
shouldn't need to pay more than a few pence per click.

In my experience the more obvious keywords don't get the results =20
you'd expect in terms of click through rates (which you need to keep =20
up or Google won't let you use the keyword). For example on one site =20=

I work for Beyonce got less than 0.1% click through rate but Lady =20
Sovereign (UK rapper) got 20%.

Obviously how well the ad is written and what it's for make a =20
difference.

It's also worth noting Google Adwords tend to help your Google =20
ranking (a tiny bit) as they'll pop up from time to time on other =20
people's sites.

Google's adwords is a good way to kick start a campaign at least. =20
You've got a guaranteed ROI with them - unlike almost any other form =20
of advertising. For =A350 you can guarantee 1000 people will visit the =20=

site. There's no other form of promotion that could do that.

Monitoring is fairly easy if you've got a good Web Stats package. =20
But at the end of the day you have to trust the company.

Rich Quick
http://www.richardquickdesign.com



On 19 Jan 2006, at 16:01, Lorna McArdle - Spinette Designs wrote:

>
> My client has asked me to look into getting his company on the search
> engines.
>
> My personal opinion is that they are a waste of money, has anyone =20
> on this
> forum had experience of doing adwords and getting your ad on bowers =20=

> does it
> really work. How can you possibly monitor if these companies really =20=

> do what
> they really say there do.
>
> The only worth while thing I can see in joining is the pay per =20
> click for
> google, but that is a chicken and egg as well, how much to pay up =20
> front too
> much and your in a loss to little and your miss the boat.
>
> Any advise would be helpful.
>
> Lorna McArdle
> Designer and Artworker
> www.spinettedesigns.co.uk
>
>
>
>
> --=20
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