Re: FN-FORUM: RE: MIME email type

date posted 13th March 2006 12:13

Tim Allan wrote:

> Although I agree with what you are saying in terms of security,
> companies are increasingly seeing HTML emails as their main way of
> communicating with the client base. Eurostar for instance does no
> offline DM work, relying only on HTML emails as a replacement for their
> tradtional DM work. The budgets for this work are quite large, and
> somethign I am sure alot of people on this list would like to be
> involved in rather than starving for the sake of an uneconomic philosophy.

Tim,

I think you're missing the part of my blog post where I wrote:

I'm going to get drummed out of the geek club for saying this, but I'm
not going to tell you not to send HTML email. I don't like HTML email.
I don't read HTML email that doesn't have a plain text version
attached. But I know a lost cause when I see one. Companies are never
going to stop sending HTML email and I'm not going to waste my breath
explaining why they should.

I understand exactly what you're saying[1]. I just think that anyone
implementing an HTML mail system for a client should ensure that the
client are well aware of the limitations of the format and the security
issues and make the decision to proceed based on that information.

Dave...

[1] Well, maybe not _exactly_ as I don't know what "DM work" is :)

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