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Re: FN-FORUM: Domain names and SEO
date posted 22nd May 2006 14:03
I have Good Solution :- If you are using two or more keywords, without
separators, as your domain name it can be interesting, but at the same time
the search engine may consider it as a single keyword. In this case, it is
advised to use hyphen to separate the keywords. But for internet users the
domain name without hyphen will be easier to remember and the one with
hyphens tend to bring confusion for the users. A main solution for this
issue is that you may use hyphened domain name during the registration with
a search engine and for online advertising. At the same time go for a domain
name which uses no hyphen, so that it may help the people who prefer just
keywords during the searching.
Well, when I have to buy a domain name, I tend to look at the following
checklist:-
1) Marketability
2) Phone Test
3) Name Length
4) Brand Recognition
5) Development Value
6) Dot Value
7) Site Traffic natural
8) Site Traffic by Search Engines
9) Industry Strength and Positioning
10) Search Engine Popularity
11) Grammatical / Linguistic value
12) Revenue Generating
13) Comparable sales value
---------------------------------------------------------
1) Marketability
How many parts make up the name?
A part is classified as a word, a hyphen, or a number.
Example.com has only 1 part, the word "example".
JoeTheFisherman.com has 3 parts, the parts "Joe", "The", and "Fisherman".
Joe-Fisherman.com has 3 parts, the parts "Joe", "hyphen", and "Fisherman".
1Fisherman.com has 2 parts, the parts "1", and "Fisherman".
eFisherman.com has 2 parts, the parts "E", and "Fisherman".
1 part award 100 points
2 parts award 10 points
3 parts award 2 points
4 parts award 1 point
5 parts or more award 0 points
2) Phone Test
Try giving out the Domain Name on the phone. How does the domain name sound
on the phone.
Does the domain use a hyphen or a number?
Do I spell out a number inside the name ex: ("one")?
Does the domain use a miss-spelling at all?
If the answer to these questions is all "no" then multiple current score by
5.
If the answer to any of these questions is "yes" then divide current score
by 2.
3) Name Length (doesn't include the length of "www." or "." or the ending
extension)
Find the highest rule that applies.
If 1 part and the name is less then or equal to 8 characters, then multiple
current score by 6.
If 1 part and the name is less then or equal to 15 characters, then multiple
current score by 3.
If 1 part and the name is less then or equal to 19 characters, then multiple
current score by 2.
If 2 parts and the name is less then or equal to 10 characters, then
multiple current score by 4.
If 2 parts and the name is less then or equal to 16 characters, then
multiple current score by 3.
If 2 parts and the name is less then or equal to 19 characters, then
multiple current score by 2.
If 3 parts and the name is less then or equal to 12 characters, then
multiple current score by 2.
4) Brand Recognition
Do people know what the site does even before they even go there?
Either through the meaning of the name or by advertising.
An example of advertising is everyone knows Microsoft.com or ATT.com.
Normal people will need to use the domain meaning to score on this point.
If name has Brand Recognition then multiple current score by 3.
5) Development Value
How much work as been put into Developing the site?
Just a Splash page then multiple current score by 2.
Something more then a Splash page then multiple current score by 3.
Has the domain ever hosted a website that received more then 1000 visitors a
day then multiple current score by 25.
6) Dot Value
If .COM extension multiple current score by 3.
If country extension multiple current score by 2.
If country extension is now generic no bonus (example .CC, .TV, .WS)
7) Site Traffic Natural
10-39 natural type-ins multiple current score by 4.
40-100 natural type-ins multiple current score by 8.
100+ natural type-ins multiple current score by 25.
Natural type-ins means (Unique IPs without referrers)
8) Site Traffic by Search Engines
10-39 Unique IPs multiple current score by 2.
40-500 Unique IPs multiple current score by 3.
500+ Unique IPs multiple current score by 4.
9) Industry Strength and Positioning
Does the domain have a calling? If the domain has a targeted industry how
crowded is that industry? Does the domain accurately and generically
describe what it was registered to do. Here is an example, For a travel
agent, FlyCheap.com is a score 3. For a travel agent TravelCheap.com is a
score 7.
Describes generically the industry then multiple current score by 7.
Describes specifically something in the industry then multiple current score
by 3.
10) Search Engine Popularity
How do the terms in the domain name rank in Search Engines?
"Great", then multiple current score by 7.
"Good", then multiple current score by 2.
"All Right", then no bonus.
11) Grammatical / Linguistic value
Does it sounds correct? Does it read like a human normally speaks. For
example: ShoppestMall.com, this sounds wierd. But ShoppingMall.com sounds
correct. The plural form verses the singular form makes a huge difference.
If the name sounds correct, then multiple current score by 2.
So have a good look at this , thanks
Abhishek , [EMAIL REMOVED] Doing Offshore SEO || Webdesign ||
Software Development ||
----- Original Message -----
From: "Ian Copeland" [EMAIL REMOVED]
To: [EMAIL REMOVED]
Sent: Monday, May 22, 2006 5:57 AM
Subject: FN-FORUM: Domain names and SEO
>
> Just wanted to clarify the relationship between domain names and search
> engines.
> An example:
>
> If I wanted to have a good rating for "printer cartridges", would it be
> best
> to get printercartridges.com or printer-cartridges.com?
>
> Thanks, Ian
>
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