FN-FORUM: SEO & ISAPI

date posted 1st October 2007 11:17

Hi

I've used an ISAPI rewrite tool to make URLs for products the name of
the product rather than ?id=222.

If the name of the product is changed, the URL will change too. What
will happen with google if the previous isapi url has already
established itself in google? I'm assuming the link will be broken
and it will lose it's ranking. Is there any way to prevent this?

TIA
Paul