Re: FN-FORUM: Google webmaster tools

date posted 18th October 2007 14:06

On Thursday 18 October 2007 11:40:18 Anthony Cartmell wrote:
> > Buying links to improve PageRank violates our quality guidelines.
> >
> > Isnt that PPC? Sounds like they are moaning that everyone isn't paying
> > them and maybe paying someone else?
>
> PPC links are clearly distinguished on search result pages, so you know
> you're clicking on a paid-for link.

Well, *we* do, but I suspect that there's a significant percentage of
users who haven't got a Scooby.

> The corollary of this is that SEO should mainly focus on making a site
> useful for humans. If Google do their indexing job right, you'll appear
> high in the list.

Perhaps it's time to start drawing the distinction between bona fide
SEO, and the dubious practice of SEM - Search Engine Manipulation.