Re: FN-FORUM: Succesful ways to advertise - that don't cost much!

date posted 29th October 2007 22:50

As I see it I have a great service for design companies to offer =20
their clients in tandem with their 'usual' skill set, particularly on =20=

branding/rebranding projects. I have worked this way before with =20
varying success. The success comes from working with designers who =20
understand what I do, and admit they can't do it themselves =96 =20
generally they are very good at something else that I couldn't =20
contemplate.

I also work direct with clients. I tend to find they appreciate what =20
I deliver more than most other designers do though; I suppose this is =20=

because they directly understand how the work meets their own =20
business needs. Admittedly this is often because they are so =20
engrossed in their little area of expertise =96 I know how they feel! =20=

Clients I have worked with in the past vary from a local council all =20
the way up to the likes of Vodafone and Powergen =96 I tend to find =20
there is scope for what I do in almost any organisation.

So in answer to the question, both. The most important thing for me =20
is to do interesting work, wherever it comes from.

On 29 Oct 2007, at 16:36, Colin Rainsforth wrote:

>
> Hi Robert,
>
> At 14:52 +0000 29/10/07, =20
> [EMAIL REMOVED] wrote:
>> I am trying to work out the best way for me to advertise my =20
>> freelance services, and was wondering if anyone has any =20
>> suggestions - including do nots - for effective places to =20
>> advertise on a very limited budget.
>>
>> I am a specialised information designer; this means that I deal =20
>> with the design, language and overall usability of documents with =20
>> complicated information like forms, instructions and financial =20
>> information, rather than more traditional aesthetic focused =20
>> design. There's more information at http://www.roberthempsall.com =20
>> I have plenty of experience in the field, but because of its =20
>> specialised nature I'm left rather naive about the world of =20
>> marketing and advertising.
>
> Who is you target market? Do you work for design companies? Or =20
> direct for those businesses which have these information requirements?
>
> ColinR
> --=20
> ---------------------------------
> Colin Rainsforth, BA (hons)
> New Media Consultancy and Design
> Web | Print | CDROM
>
> Telephone/Fax: 01300 321 347
> UK Local Rate: 0845 838 6790
> http://www.rainsforth.com/
> email: [EMAIL REMOVED]
>
> --=20
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>