RE: FN-FORUM: Yell.com : any good for freelancers?

date posted 22nd November 2007 12:01

Hi Colin

At 12:18 +0000 22/11/07, Colin Shipton wrote:
>According to my performance data I had 138 views and 7 clicks on my enhance=
d
>listing in October.
>
>I paid just under =A3400 for a years listing
>
>To my knowledge I have only had one piece of work which resulted from them
>which more than paid for the advert and the client said that I was the only
>web company who had an enhanced listing in my area which is why they chose
>me, good if you work in an area like that, not so good for elsewhere I woul=
d
>suggest.

Thanks for the tip. In know Yell can yield great=20
results in some industry sectors so I'm trying=20
hard not to prejudge it. It's a lot of cash to=20
throw away though if nothing comes of it.

Having exchanged a few emails with Yell over the=20
last 24 hours, I'm actually surprised at how=20
little data they have available to help customers=20
optimise their campaigns.

There don't appear to be many enhanced listings=20
to compete with in my area and the small amount=20
of data I have been given suggests it could=20
perform well - but then it would wouldn't it.

Plus id Yell are targeting my competitors at the=20
moment too (which they most likely are) this=20
could quickly become diluted as the same traffic=20
would simply be split between a greater number of=20
advertisers.

I guess one option is to give it a few months and see if anyone else bites?

ColinR
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