RE: FN-FORUM: WTF is SEO

date posted 22nd November 2007 22:43

Benjamin wrote:
> Doing things like putting hyphens between words in URLs and file names
> apparently has an effect as well, though I'm doubtful about this.

Rob wrote:
> SEO is defintely about keywords. Links into your site must have =
relevant
> keywords (not click here for instance), the title, metadescription, =
and
> metakeywords must be optimised for each page, there ought to be a =

> on the page with the keywords in, the first paragrpah should have =
those
> keywords and links in your site to that page should have them too.

Useful stuff Rob, Ben, Colin - thanks.=20

Generally when SEO is discussed, posts (and indeed many SEO articles) =
tend
to stick to very general overview principles (e.g., "include relevant
content", "accrue incoming links") rather than more specific pointers =
(e.g.,
"include main keywords in the page H1", "use keywords in filenames,
separated with hyphens").

Quite often these tips are common sense when you think about it, but SEO =
is
such a vast, fast evolving area, littered with grey areas, that it's
difficult to draw up a check list for day-to-day development projects. I
tend to incorporate key recommendations (e.g., semantic HTML, content =
order,
etc), but it would be good to put together a more comprehensive list.

Keep the tips coming! Any recommended "top 20 SEO tips" articles, =
perhaps?

Cheers, Ben