Re: FN-FORUM: WTF is SEO

date posted 22nd November 2007 23:35

I'll add my thanks to that lot as well =96 I missed Rob's contribution, =20=

can anyone forward it to me?

As I said in my original post, I'm looking at it from a curiosity =20
point of view, i.e whether people compromise the clarity of their =20
message in order to be top of the list (or to put it another way 'can =20=

you get to the top of the list and still say what you want to'). =46rom =20=

the answers you guys have provided, it sounds as though you have to =20
decide which side of the fence you want to sit on and then do what =20
bits you can with the other side.

For now I'll be sticking on the 'good content is more important' side =20=

of the fence. I can see the other side clearly enough from up on my =20
high horse anyway!

Thanks again

Robert


On 22 Nov 2007, at 23:37, Ben Johnson (Neogic) F wrote:

>
> Benjamin wrote:
>> Doing things like putting hyphens between words in URLs and file =20
>> names
>> apparently has an effect as well, though I'm doubtful about this.
>
> Rob wrote:
>> SEO is defintely about keywords. Links into your site must have =20
>> relevant
>> keywords (not click here for instance), the title, =20
>> metadescription, and
>> metakeywords must be optimised for each page, there ought to be a =20
>>
>> on the page with the keywords in, the first paragrpah should have =20
>> those
>> keywords and links in your site to that page should have them too.
>
> Useful stuff Rob, Ben, Colin - thanks.
>
> Generally when SEO is discussed, posts (and indeed many SEO =20
> articles) tend
> to stick to very general overview principles (e.g., "include relevant
> content", "accrue incoming links") rather than more specific =20
> pointers (e.g.,
> "include main keywords in the page H1", "use keywords in filenames,
> separated with hyphens").
>
> Quite often these tips are common sense when you think about it, =20
> but SEO is
> such a vast, fast evolving area, littered with grey areas, that it's
> difficult to draw up a check list for day-to-day development =20
> projects. I
> tend to incorporate key recommendations (e.g., semantic HTML, =20
> content order,
> etc), but it would be good to put together a more comprehensive list.
>
> Keep the tips coming! Any recommended "top 20 SEO tips" articles, =20
> perhaps?
>
> Cheers, Ben
>
>
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