RE: FN-FORUM: Hi all (new here)

date posted 5th March 2008 17:12

Andy Halsall wrote:
> Now, I felt that I needed to have a web design listing within my=20
> products section, yet I felt that due to the variance in pricing I=20
> would omit prices (including an average or a range seemed almost=20
> meaningless), I wonder what people here would say to that approach.

Terrible idea! Clients want and expect a rough guide to your typical =
prices
(which vary hugely in our industry); they are far more likely to move on =
to
the next supplier if there is no indication of pricing.=20

Just think of those irritating "software solution" sites, with no clue =
to
how much you can expect to pay (are we talking =A3500 or =A3100k?!).=20

I'll also single out photographers as being terrible on this front - =
most
will have "contact us for a quote", with no indication of typical prices
for, e.g., a wedding shoot. A friend of mine bucks this trend by giving
clear package examples; she enjoys regular work through her website as a
result.

Of course you cannot anticipate individual requirements and therefore it =
is
difficult to offer fixed priced packages. But by giving an indication of
typical cost (hourly rates don't really help), you reassure clients with =
a
realistic budget and filter out those that are looking for "e-Bay for =
=A3200".

We have packages on our site, but clients *very* rarely approach us =
saying
"I'll have package X". Packages just serve as a guideline, then you =
provide
a bespoke quote.

Cheers, Ben

--
Ben Johnson, Neogic Web Solutions
// design =95 development =95 managed hosting

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