Re: FN-FORUM: Thoughts on social tools, bookmarking and newsfeeds anyone?

date posted 25th March 2008 10:58

Duncan Glendinning wrote:
> Now my belief is that because of the nature of their site, they should
> be making news and creating the features that make the likes of
> facebook and others want or need to link to them, not the other way
> around...as once you haven sent your visitors away, they will go there
> direct and you have lost your traffic and all hope of signup. No? The
> key I think is in developing the features on their site rather than
> looking to other sites for them to compensate.
>
>
Erm, not knowing the focus of the site doesn't help your situation. I'm
not joining a "Tax" facebook group :)

What they really need to do is develop their content (articles etc.) to
make it interesting, provide as many hooks as possible to other sites
that may be of interest (see
http://www.frenchconnections.co.uk/holidays-in-france/guide-to-french-regions.cfm
as an example at the bottom). Provide RSS feeds for the site.

Being a government site, the information is applicable to the UK, but a
lot of the above sites are international, so be very careful which sites
you "digg" to.

I'm also concerned with the word 'subscriber'. I'm assuming you won't be
asking them to log in to be able to subscribe. This is a poor
measurement of site usage

Adam.