Re: FN-FORUM: Banner advertising

date posted 2nd May 2008 15:33

Hi Nigel,

At 15:26 +0000 2/5/08, Nigel Page wrote:
>You can use AdWords to serve up just content adverts. Just set the search
>PPC bid value to 1p (so it gets ignored) and then set the content PPC bid to
>whatever.

To confirm, this ads would only appear on sites in the AdSense
programme? Or is this something different?

>Also, you can choose to bid for content adverts by impressions - I believe
>the minimum bid is 15p per 1000. Using this method you can search and choose
>the specific sites you want your adds to appear on. On some sites, where
>they collect data, you can target specific demographics as well as
>geographic location and time of day. So, for example you could target males,
>aged 20-30 in Leeds, using a specific site, between 8 and 10 in the evening,
>on weekdays only.
>
>I know this can still be 'pull' marketing to an extent, as you're
>targeting - but is it really any different to your example where you place
>tempting goods at the checkout? After all wouldn't a women's fashion store
>have different items next to their checkout than say Halfords?

Absolutely. I've not seen AdWords used this way and it could be a
more effective approach than my customers have tried in the past.

>It should be more cost effective, as you are only paying for serving adverts
>to your target. Google also provides tools to help you track profitability.
>
>AdWords cost is also linked to your sites PageRank and the relevance of your
>advert to the keywords or site. Can make it more expensive if you are trying
>to promote a new site with low rank.

Thanks for the info. I'll look into it.

ColinR
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