Art Directions Ltd, Claire Denning

Senior Designer : UX, UI, Interaction, Creative, Digital, Web, App, Graphic, Print, Multimedia Design - in Thatcham, near Newbury, Reading, Berks


Senior Designer : UX, UI, Interaction, Creative, Digital, Web, App, Graphic, Print, Multimedia Design. Amiable, dedicated, driven and passionate, with an impressively broad range of skills. An accomplished creative lead and a great team-player, with a practical down-to-earth approach. Agency and client-side experience, ranging from start-up companies to global blue chip clients. Proven ability to work on digital, UX, UI, print, and creative projects: from understanding business goals and concept creation, to IA and wire-framing, right through to high fidelity design iterations, UAT and successful launch. Working quickly, with meticulous attention to detail, leading to consistently outstanding results. Extremely versatile and quick to learn, and always hits the ground running. Available for contracting, or a varied and tantalising permanent role.




- Current experience: Acrobat, Axure, Balsamiq, Adobe CC, Excel, InDesign, Illustrator, Photoshop, PowerPoint, typing 70 WPM, repositories, version control, Word.
- Past experience: After Effects, Agile process, Audition, Blend, CMS, CSS, Dreamweaver, Encore, Fireworks, Flash, French, HTML, Premiere, QuarkXPress, SoundForge, Visio, Visual Studio, XAML, XML.
- Exposure to: C#, Figma, InVision, JavaScript, Joomla, Marvel, Mockplus, Pencil, Sitecore, Sketch,, XD.


Banners & hotspots
eLearning tools
Event graphics
Information Architecture (IA)
Print Prototyping
Responsive design
Social media
Web design
Wire framing


--EMPLOYERS & CLIENTS (direct and indirect)--

Creative 20:20, Alamy, Alchemy Digital, Clere Design, Dunwoody, I-Motus, M4 Design, PAN Communications, Qwerty. Education NFER. Energy Chevron Oil, RPS. Finance Barclays, Distribution Technology, PwC. FMCG Birdseye, Tropicana, Unilever, Walkers. Healthcare & Pharma Abbott, Alaris Medical, Amersham plc, AstraZeneca, Bayer, Cardinal Health, CareFusion, CSW Health, Daiichi Sankyo, Dakota, Eisai, GSK, Janssen Cilag, Lilly, Martindale Pharmaceuticals, Medcover, Merck Serono, NHS, Norgine, Pfizer, PharmaVentures, Philips, Psion, Roche, Sanofi-Aventis, Serono. Public Sector HMRC, NHS, Police. Real Estate Mitie, Secondsite Property. Retail inComm, Waitrose. Sport & Leisure, misc Druid Racing, HydroDive, Lloyd’s Gardens of London, Man Utd, Newbury Volunteer Bureau, RFU. Telecoms & Technology 3chillies, Aeromark, Allied Telesyn, AMD, Anacomp, Avnet Technology Solutions, Axial, Axiom Connection, Barcode Warehouse, Blackbay, Blackroc, Cisco, Codegate, Daiichi Sankyo, ecom5, Enterprise, Freeway Electronics, Fujitsu, IBM, Jade, Kelgray, Magellan, Microsoft, Motorola, MS&L, O2, Riverbed, Ryzex, Sankyo, Silicon Systems, SMS, Solarsoft, Sorce, Teneo, Unitech, Vertu, Virgin, Vodafone, Zebra. Transport & Logistics Bibby Distribution, City Link, EGL.



Jakob Nielsen: Scaling User Interfaces
Jakob Nielsen: Effective Ideation Techniques for UX Design
Jakob Nielsen: User Interface Principles
The Bunnyfoot Workshop - Mind the Gap
Oxford Projects - Project management course

Introduction to Flash Actionscript 3

Advanced Flash 8

Advanced Flash 5

BA (Hons) Degree: Graphic Design & Illustration

4 ‘A’ levels (2 A’s including Art)

10 ‘O’ levels and 1 ‘AO’ level (7 A’s including Art)



“Leading the design process, Claire was instrumental in the success of some major projects involving complicated UX
challenges. With very detailed design documentation she supported the development team through the implementation process ensuring the output met stakeholder/customer requirements. A genuinely nice person with vast experience in many design principles.”
- Kaldip Chohan, Development Manager, Alamy


“Claire worked closely with Alamy India UI Development in an offshore set-up, and she expertly filled her role in several projects. Particularly impressed about her attention to detail, web and UI knowledge and the team work. Claire would be an asset to any team, she earns my highest recommendation.”
- Srinivas Paladugu, Delivery Head & CTO, Alamy India
“I worked with Claire in Microsoft Services and was impressed with the great contribution she made in the engagement. She worked hard with the customer, very quickly understood requirements and delivered some impressively quick results that for the first time enabled the customer to visualise the vision we were creating. Really great impact.”
- Tom Chapman, Principal Engagement Mgr, Microsoft Services


“Claire’s input as the Senior eCommerce Designer definitely contributed to the success of Waitrose online business. She grasped the requirements of the role quickly, showing she could lead as well as listen. Faced with the fast paced environment of grocery retailing, she demonstrated a disciplined approach to delivering high quality work on time, and with passion.”
- Alex Murray, Web/Multichannel Development Mgr, Waitrose


“I can honestly say she was hard working, innovative and committed to her role. Not only that, she contributed to the team and the business by developing process improvements to areas both inside and outside of her creative zone. These contributions, her ability to quote projects accurately, manage time and her role as mentor to junior staff leave me with no doubt she would be great in a Creative Director role or similar. As a person she is fun, generous and thoughtful and also full of ideas. I would recommend Claire to any business!”
- Mike Harrison, Head of Digital Marketing, Essential


“Aside from the obvious matter of being a very talented designer I found she had an astonishing aptitude towards the technical. Claire picked up XAML exceedingly quickly and was able to contribute designs that were not only attractive but actually technically feasible too. Claire is approachable, friendly, adaptable and pragmatic.”
- Jamie Davis, Windows Phone 8 Consultant, Microsoft



Senior UI/UX Creative Digital Designer (self-employed)
Art Directions
Jun 2011 - Jun 2014, Apr 2015, Jul 2017 - present

3chillies (Microsoft Gold Partner), Birdseye, CityLink, GAME, Microsoft, Vertu, Virgin, Vodafone, Waitrose, Walkers.
> Company director, offering freelance conceptual, creative, digital & graphic design services, and creative direction.
> Liaising with clients, interpretation of requirements, quoting and budgeting, project management, designing and outsourcing.
> Working with product/country managers and translators to provide multilingual documents and applications.
> Working to stringent approval and legal processes with pharmaceutical/healthcare clients.
> Quick adaptation to agency studio procedures and proven ability to ‘hit the ground running’ and exceed expectations.
> App & web design (Visual Studio, Blend, XAML, Axure), UX & UI, CMS.
> Android, iOS, Windows and Windows Phone platforms.


Visual Interaction Designer (Senior role)
Jun 2015 - May 2017

> Responsible for UI and UX solutions across the business.
> Translating stakeholder requirements into user-centred creative, innovative, and functional design concepts.
> Leading projects, guiding designers, and driving the dev team to ensure successful and timely launches on the live site.
> User-research, presenting concepts, user journeys, IA, wireframes, workshops, prototypes, polished visuals, assets, front-end dev guidance, and UAT - to ensure successful and timely deliveries.

> Set up design department, implemented design processes and SLAs, produced style guidelines and reusable design patterns.
> Instrumental in producing the new, comprehensive Alamy Image Manager tool for image upload, submission tracking, and meta-data management, ultimately facilitating contributors to sell their images/videos on Alamy stock photo library. Involving extensive user research and testing, wire-framing, prototyping, workshops, and collaborative working with stakeholders and the development team.
> Image search page with improved filtering, and responsive layout.
> Purchase path UX/UI improved, inc. shopping cart edit-ability.


Senior UX/UI Design Lead
June 2014 - Mar 2015

> Delivering advice and guidance to help customers, designers and developers create great user experiences for their solutions.
> Performing UX observations and working closely with end users to collect accurate and usable requirements and wishes.
> Taking the design lead in workshops to show how customers can incorporate their brand and requirements into a solution.
> Working in an agile environment, delivering presentations to quickly engage the customer and drive change.
> Collaboration with stakeholders and delivery teams, producing personas, scenarios, storyboards, IA, wireframes, brand integration and high fidelity visuals for functioning solutions.
> Designing and building apps for Windows and Windows Phone
> Customising and deploying Microsoft enterprise products.

> A game-changing policing solution.
> A PoC prototype for a FTSE 100 multinational company to unlock the value of data through integration, analysis and visualisation.


Senior eCommerce Designer (contract)
Oct 2011 - Jul 2012

> Managing digital content and merchandising assets; identifying and prioritising creative requirements for multiple teams; coordinating and driving design/development resources, guiding junior designers, and managing workload.
> Information-gathering, wire-framing and planning customer journey.
> Translating briefs into clear and engaging solutions.
> Daily production of assets and solutions across eCommerce and content pages, including seasonal/supplier hubs, and affiliate sites.
> Facilitating clear communication between multiple teams.
> Continuously improving in the site design, content and usability.
> Setting up design and approval procedures; coordinating folder structures between teams to enable more efficient work flow.
> Creating html/css and overseeing integration into CMS, testing.

Responsible for creative direction and assets for the smooth launch of the Waitrose Direct Services website.


Senior Creative Designer (position made redundant)
Essential Communications
Sep 2009 - June 2011

O2 and Motorola.

> The creative lead for an award-winning specialist B2B & B2C technology Marketing and PR agency.
> Sole responsibility for interpreting the clients’ business and communication needs, managing and designing: conceptual, creative and digital design, photoshoots, etc.
> Overseeing internal departments to deliver the creative vision.
> Sourcing and directing suppliers.

> Set up an asset library, and introduced colour continuity across PCs and files.
> Increased work-flow and efficiency of the company with SOPs.
> Doubled design-generated revenue.
> Added Joomla, CMS, Flash AS3 and Social Media design to skill set.


Senior Multimedia Designer (position made redundant)
Big Pink New Media
Dec 2006 - Apr 2009

Bayer, Janssen-Cilag, Merck Serono, Pfizer, Philips and Roche.

> Senior Multimedia Designer for an award-winning digital agency for blue chip consumer and global pharmaceutical clients.
> Prioritising, delegating, directing, mentoring, project management.
> Improving existing product marketing with fresh concepts.
> Establishing SOPs and settings for a fledgling studio, implementing good asset management, managing colour continuity across PCs.
> Supporting Account Managers in project management.

> Advanced Flash AS2. Employer said “the best money ever spent”.
> Was a key player in award-winning projects.
> Brought in £60k of business from former personal clients.


Senior UX/UI Creative Digital Designer (Director)
Art Directions
Oct 2002 - Dec 2006

Daiichi Sankyo, Man Utd, Mitie, NHS, RFU and Tropicana.

> Founded a very profitable Ltd company. See left page for details.


E-media Designer & Project Manager
IMS Communications
Jan 2001 - Oct 2002

PwC, Barclays, Fujitsu and IBM.

> Instrumental in producing an integrated solution which won the blue chip clients a £300m ten-year strategic partnering deal.
> Proved exceptional ability to project- and people-manage.


Graphic/Web Designer
Mar 2000 - Jan 2001

> Sole design responsibility for a start-up software dev company.
> Creating company brand identity and writing branding guidelines.

> Self-taught Flash to produce a 12-page website within 2 weeks.
> Successfully learnt DreamWeaver and created a five page website in a similar 1-week challenge.


Junior & Senior Graphic Designer
Newbury Weekly News
Jul 1996 - Mar 2000

> Trainee to Senior Designer (team manager) within 18 months.
> Provided cover for Production Manager.


Voluntary Expedition Artist
Raleigh International
Dec 1995 - Apr 1996


Graphic Designer / Illustrator
Seagull Print
Oct 1994 - Apr 1995


Friends of the Earth
Jan 1995


Commissioned Watercolour Artist
Chevron Oil UK Ltd
Jul - Aug 1993


Freelance Illustrator
Jul 1992 - Dec 2006


Art Directions Ltd (self-employed)

My own website, build using a bootstrap framework, and launched March 2014, updated in May 2017. Please check out the Portfolio section to view some of my work. I am always adding more examples, so please visit again to see new work!

skills used: Usability, Graphic Design, Copywriting, Illustration, Photoshop, Html, Adobe After Effects, Adobe Premiere, Branding, Logo Design

Work Flexibility

Location flexibility

Within Thatcham.
Within Newbury, Reading, Berkshire, South Central.
Within United Kingdom.
Can telecommute.

Length of contract