Emma Herrod

Retail journalist


Award-winning journalist and copywriter with over 20 years' experience in magazine and newspaper publishing, PR, marketing and web content and conference programming. Have written for Biometric Technology Today, The Smart Card Report, Screwfix Direct, The Riviera Gazette, Internet Retailing and eDelivery.




Editor of InternetRetailing's print magazine covering all things digital within retail - from digital merchandising and websites to click and collect and mobile checkouts.

skills used: Journalism

SJB Research


During my 7 years with this international publisher of information on smart cards and biometrics, my career encapsulated all areas of journalism, market analysis, custom research and consultancy, marketing, publishing, project, people and financial management. Achievements in this time included managing the company's transition from paper-only publications into conferences and exhibitions and online provision of news and market analysis.

skills used: Proofreading, Management, Marketing, Editing, Copywriting, Content Writing

Kable Government Computing


Management of technical, production and content development of a subscriber-based business-to-business market research website for this publisher's first foray into the e-government markets outside of the UK. Project length: 1 year.

skills used: Proofreading, Management, Editing

The Riviera Gazette


Working as a journalist and photographer during the launch of a new English language newspaper in the south of France. Project length: 3 months.

skills used: Proofreading, Editing, Copywriting

Screwfix Direct


Overseeing three other members of staff, I was responsible for writing new product copy for the catalogues and the companyĆ¢s website, ensuring technical accuracy and applying house style. Other duties included proofreading catalogues, writing promotional material and marketing letters and handling the companyĆ¢s trade PR. Project length: 2 years.

skills used: Proofreading, Management, Marketing, Editing, Copywriting, Content Writing

Work Flexibility

Location flexibility

Within Stoke Sub Hamdon.
Within South West.
Can telecommute.

Length of contract