Kevin Carlton

SEO Copywriter and Cloud Computing Blogger


I run a freelance IT copywriting business and offer services including:

– Website copy
– Blog posts
– White papers
– Case studies
– Landing page optimisation
– Content marketing
– Email marketing

I have a previous career background in IT and specialise in writing for industry sectors such as cloud computing, big data and cybersecurity. Much of the content I write is targeted at senior enterprise IT managers and has appeared in publications such as TechTarget and the Data Center Journal.

Find out more about me at


Strategic Corporate Finance

Strategic Corporate Finance provides a range of advisory services to company owners looking to buy or sell a business. It was planning to launch a new product, which offered a completely new way of delivering corporate finance services, and needed a copywriter that could grasp a difficult concept and present it in a form people would understand. Instead of the traditional model of corporate finance, where the client appoints a dealmaker to manage the entire sale or acquisition, the new modular service gave clients the freedom to access only the support they actually needed. This meant clients could continue to use their existing lawyer, accountant or business advisor to manage the transaction – without relinquishing control of the entire deal process. I wrote content for the company's new Dealmaker Toolkit website, which was primarily intended as a set of landing pages for an email marketing and direct mail campaign. I also incorporated a variety of SEO features into the copy and structure of the site. This was to ensure the foundations were in place once the company started targeting visitors in search.

skills used: Copywriting, SEO, Marketing


Contributor of regular industry news updates to XSEO blog/newsfeed about the latest developments in search engine optimisation.

skills used: Content Writing, SEO, Copywriting, MS Word

Apollo Blinds

Apollo Blinds is a nationwide chain of window blinds retailers. I provided optimised web content for more than 50 of its individual franchise microsites as part of a project to improve the ranking of its stores in local search queries. Apollo retailers have since seen a significant increase in sales enquiries as a result of increased visibility in local search.

skills used: Content Writing, MS Word, SEO, Copywriting, Market Research

Octopus PR

Contributor of regular blog posts and industry news comment to public relations website.

skills used: Content Writing, SEO, MS Word, Public Relations, Journalism

Write Online

Write Online is my own website copywriting business, where you will find out much more about the work I do. As well as writing the content, I also contributed significantly towards the visual design, structure and technical aspects involved in the development of the site.

skills used: Content Writing, Web Design, Wordpress, E-Commerce, Illustrator, Market Research, SEO, Testing, MS Word, Acrobat

Work Flexibility

Location flexibility

Would temporarily relocate.

Length of contract