Matt Ware

Content writer and journalist


I connect brands with their audiences through high-quality content. A former journalist, I've been working in PR and content marketing for nearly 20 years, specialising in story-telling in a way that adds value to companies by gaining trust and earning lasting relationships with new and existing customers.



Discovered, researched, interviewed and wrote this article for online motoring magazine Influx. I also took the images.

skills used: Journalism, Content Writing, Wordpress, Photography

Adrian Flux Insurance

I've research and written all articles on the site.

skills used: WRITING, Creative Writing, Content Writing, Wordpress

Adrian Flux Insurance

I oversaw the development of the website, from concept through to execution, including researching, writing and commissioning photography, working with designers and web developers on the actual site itself. The aim was to produce a high-quality piece of awareness-raising content marketing, to be distributed through social media, forums and, ultimately, link-building.

skills used: Creative Writing, WRITING, Content, Marketing, Content Writing, Wordpress, Editing

Work Flexibility

Location flexibility

Within Norwich.
Within Norfolk.
Within United Kingdom.

Length of contract