Stan Smith

Website Design | Graphic Design

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Stan Smith: Profile

Online art director, user experience designer, freelance designer.

Based near Reading, approximately 40 miles west of London, UK.

A graduate of the Manchester Metropolitan University (Manchester Polytechnic), following two years at Scarborough Technical College.

His first role was in-house at Ziff-Davis UK in London, in 1992 working in an editorial team on graphic design work for computer magazine journals such as PC Direct, PC Magazine and Computer Life.

In 1996 he foresaw the internet as his future and looked to sync his passion for graphic design and digital typography online -- and was soon promoted to Art Editor at ZDNet (Ziff-Davis Net) The company caught the dotcom 'wave' and transformed itself from traditional print publishing to become a 'pure-play' internet business and Stan would lead the creative, visual and front-end look and feel of ZDNet UK and European websites.

Stan was fortunate to work with the original Yahoo start-up team in Europe in the mid-90s when the young company partnered with ZDNet on 'Yahoo! Internet Life', a print and online magazine pulling content from Yahoo's editorial.

In 2001, he moved west of London to become a senior in-house Design Consultant at Nationwide, a large UK-based financial services company. There he lead creative teams to drive forward an improved design and user experience for online users, increasing engagement and customer satisfaction.



Results-driven digital evangelist for simple design, clarity, structure, consistency and engaging user-experience

Websites and graphic design

User-centred design

CMS systems, templates and accessibility/SEO attributes Responsive [scalable] design expertise for mobile/tablets and desktop UIs

Excellent ‘hands on’ creative skills; Adobe CS expert: InDesign, Fireworks, Dreamweaver, Illustrator, Photoshop

Wireframes, user journeys

Online branding, corporate identity

Strong people skills

Constant client liaison, proactive and results-led

Continuous improvement philosophy

20+ years creative experience working with diverse clients, internally [agency] and externally [corporate] and individuals to create visually rich, engaging online solutions/applications that fulfil business/user requirements.

App design, interactive calculators, online widgets, application forms and comparison tools. XML-fed tools and calculators

Print media, offline campaigns

Was Art Director at ZDNet—which became a top-ten Web property

Worked with the original Yahoo! UK team in the 90s

Received special Chairman’s Award for Editorial Excellence at ZDNet

Member, iSTD International Society of Typographic Designers

Work Flexibility

Location flexibility

Within Newbury.
Within Berkshire.
Within United Kingdom.
Would temporarily relocate.
Would permanently relocate.
Can telecommute.

Length of contract