Michelle Nicol

Business writer | Copywriter | Content writer | Tone of voice consultant | SEO copy | Brand Storyteller


I help businesses tell their story with writing that attracts attention.

Do you need a business website, a blog post, article, report, product brochure, video, customer case-study, social media content, or any other kind of written content? I can help and I can get it done quickly.

I started out as a journalist, so I'm used to working to deadlines. I have a nose for a story and can get to know you, your business and your customers quickly. When you need attention grabbing words I can help you.

When I write for you, I'm 100% focused on the task, crafting quality words for your business, with no spelling or grammar howlers. Just clear, concise and customer-focused language that gets to the point and delivers results.

Specialties: writing, writing training, tone of voice, editing, customer and employee communications, copywriting, journalism




I have written several customer case studies for Trustpilot showing how businesses use customer ratings and recommendations to grow their business. Examples include: http://blog.trustpilot.com/blog/this-is-it-stores-increase-website-revenue-155-and-customer-confidence-with-help-from-trustpilot http://blog.trustpilot.com/blog/how-to-use-reviews-to-create-customer-service-superstars http://blog.trustpilot.com/blog/how-upad-uses-reviews-to-drive-investment-brand-reputation-and-referrals

skills used: Copywriting

Tidy International


I am the chief writer on the storytelling team, helping Tidy spread the message about its business software and telling its customer stories. Examples of work include: Feature article on women in science inspired by the Hidden Figures film: http://mach1.tidyinternational.com/how-hidden-figures-shows-the-importance-of-women-in-science-but-reveals-how-little-has-changed Product and service copy: http://tidyinternational.com/solutions/tidyenterprise http://tidyinternational.com/support/become-partner/ Launch of a new website/blog: http://mach1.tidyinternational.com/launching-cloud-mach-one-business-at-the-speed-of-cloud/

skills used: Copywriting, Content Writing, Journalism



I wrote the copy for the new visualsoft brochure, to help them explain how they help online retailers manager their e-commerce platforms, marketing and social profiles. I worked with their in house design team. https://issuu.com/visualsoft/docs/visualsoft_ecommerce_brochure_2017

skills used: Copywriting, Consultancy, Content Writing



I write regular blog posts, articles and whitepapers on an HR and recruitment theme for webonboarding. Examples: http://www.hrzone.com/community/blogs/webonboarding/do-you-know-about-the-hidden-costs-of-recruitment http://www.hrzone.com/community/blogs/webonboarding/onboarding-from-an-onboardees-perspective http://www.webonboarding.com/2017/employee-onboarding-best-practice-hints-and-tips http://www.webonboarding.com/2017/how-to-keep-hold-of-your-hires-before-they-even-start

skills used: Content Writing, Copywriting, WRITING

Work Flexibility

Location flexibility

Within Tyne and Wear.
Can telecommute.

Length of contract